Fundraising seems like an easy task to do. You just gotta ask for money, collect it, and turn it into someone else. How hard can that be? Believe it or not, there is a lot more to this little process than meets the eye. There are tons of little mistakes you can make along the way that will have an impact on the amount of money you raise. Here is a look at some common mistakes in the fundraising world so you know what to avoid in the future.
Using the Wrong Motivation
You need to keep the cause in mind at all times when you are fundraising. That will be motivation for everyone to keep the project going. If you only focus on getting through the work, no one is going to want to keep up the process. Offer a prize for the person who raises the most money, and I guarantee you will see success.
Fundraising at the Wrong Time
Don’t fundraise at a time when no one is going to have money, like right after Christmas. Try to schedule your fundraiser so that whatever you’re selling or offering is in demand at the time. This is a marketing strategy that you have to be really familiar with if you are ever going to raise money for a cause.
Keeping the Wrong Totals
Make sure you have accurate totals from everything you do and sell, just so you know how much money you have really made. It only takes one miscalculation to throw everything way off. Pretend you’re an accountant and get all of the numbers in the right places.
Asking the Wrong People for Money
You wouldn’t ask a group of Baptists to support a cause for atheists, just like you wouldn’t ask atheist to support a cause for Muslims. You have to think about the people you are reaching out to and make sure they would actually want to help you out. If you don’t think they would, move on to someone else.
Setting the Wrong Goals
You need to set realistic goals, rather than ones that you just can’t meet. If a goal is small, it is going to seem a lot more feasible in the long run. Talk as a group about what you should really be raising, and try to abide by that goal as much as possible.